Yaoi
Yaoi (/ˈjaʊi/ YOW-ee; Japanese: やおい [jaꜜo.i]), also known as boys' love (ボーイズ ラブ, bōizu rabu) and its abbreviation BL (ビーエル, bīeru), is a genre of fictional media originating in Japan that features homoerotic relationships between male characters.
Meet the Thai celebrities — and ‘boys love’ stars — becoming fashion’s newest power players
Global luxury brands are signing celebrity ambassadors from Thailand to tap into rising local demand and leverage the stars’ growing appeal across the wider Asia region.